What I do.
Editorial.
It has been well over a decade since I started my first journalism gig. In that time, I have written everything from original daily news to carefully crafted features for both mainstream and specialised media titles, ensuring that all of my content is SEO-friendly and offers a clear purpose to the reader.
Sample: SportsPro
Sponsored content.
Sponsored content is another way to publicise your organisation or campaign and is appealing for those looking to tap into a particular audience. However, it’s also important that an advertorial offers genuine and authentic insight to keep readers engaged and raises your brand’s profile.
Sample: SportsPro
Thought leadership.
One of the key ingredients to writing content that sings is to give the voice in the article room to speak freely and with passion. My portfolio includes interviews with C-suite executives that explore the big-picture trends, as well as subject-matter experts who bring to life novel ideas.
Sample: N3XT Sports
Industry reports.
While supporting on the ideation and development of whitepapers and company profiles, I help create commissioned reports that not only give the reader brilliant insight, but are also designed to generate valuable leads for your business and connect you with prospective customers.
Sample: N3XT Sports
Copywriting.
As your story evolves, so should your owned and personalised platforms. Whether that is copy for a website, a thought-provoking social media campaign, a new industry framework, or a series of blog posts, I specialise in all forms of copywriting designed to catch the eye and deliver your messaging clearly.
Sample: The Fan-Data Feedback Loop™
On-screen interviews.
In addition to written content, I also specialise in on-screen interviewing for major events, conferences, and video marketing materials. These include one-on-one interviews with high-profile speakers, as well as candid vox pops for pre- and post-event coverage.
Sample: SP Influencer
Major events.
There’s nothing quite like being at a live event – in the seats or pitchside for a grand, athletic occasion. Having reported from several major tournaments, including two Rugby World Cups, my role is to serve the world’s media on the ground and to help bring the big stories to global audiences.
Sample: Japan 2019
Speaking opportunities.
No matter whether you are speaking at a live conference, to media, or during a virtual event, ensuring your message is clear and resonates is essential. I’m on hand to help you find that balance by editing speaking materials and supporting on speaking opportunities.
Sample: BBC Sport
Press materials.
Pitching to media can be a difficult business, especially when it comes to convincing an editor that your story is worth telling and it’s going to enlighten readers. I’m available to write press releases, by-line opinion pieces, and other forms of content that help deliver your earned-media strategy.
Sample: Laureus Sport For Good Index
Conferences.
Industry gatherings give attendees a chance to mingle with peers while staying abreast of the latest trends. However, there are also multiple stories worth publicising from your event. I’m available to cover conferences and conventions on behalf of the host organiser and guest publications.
Sample: Global Sports Week
